MELINDA MARIA JEWELRY
At Melinda Maria Jewelry, I led updates to the brand’s visual identity across email, social media, and web, ensuring a more cohesive and contemporary presence across all customer touchpoints. I designed and implemented a modular print system used for wholesale catalogs, in-mail advertisements, and brand booklets, streamlining production while maintaining visual consistency. In addition to design execution, I provided creative direction for photoshoots and contributed to campaign planning meetings, helping align visual storytelling with broader marketing and sales goals.
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